Entrepreneurship at Cornell Honors Barry Beck as 2023 Entrepreneur of the Year

Cornell Entrepreneurship recently announced that Barry Beck ’90 is the recipient of the 2023 Entrepreneur of the Year Award, which will be presented by University President Martha Pollack at the annual Cornell Celebration of Entrepreneurship on April 14.

Beck, who studied at the School of Industrial Labor Relations, has founded several companies, such as Tower Systems, a convenience store management company, and dental technology platform Evenly. Most importantly, he co-founded the cosmetic and wellness brand Bluemercury with his wife Marla Beck in 1999.

Since 1984, Cornell Entrepreneurship has honored alumni annually. According to Debra Moesch, associate director of entrepreneurship at Cornell, a committee of faculty and alumni generally evaluates between 20 to 40 applicants a year. Past winners have included Sanford Weil ’55, former Citigroup CEO, and Niraj Shah ’95 and Steve Konin ’95, founders of Wayfair.


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