NEW YORK–(BUSINESS WIRE)– Havas Media Group (HMG) North America announced today that it has selected FreeWheel, a global technology platform for the television advertising industry, as a preferred supply side partner (SSP) for premium video storage.
As part of this agreement, FreeWheel will now serve as one of Havas Media’s preferred SSP partners for premium video inventory that includes connected television (CTV), guaranteed programmatic contracts and standard private market (PMP) facilities. the agency-owned company buys on behalf of the United States. customers
“In our selection of an SSP partner, we sought a company with a better approach to driving innovation in the TV advertising ecosystem, as well as our commitment to creating and driving meaningful media strategies for our brands in the U.S. North, understand and lead,” he said. Tom Grant, SVP, Group Director, Investment Operations, Havas Media Group. “FreeWheel stands out as a leader in this field with its big-picture, future-minded approach to delivering results through premium video content for marketers, media supply chain management, and industry-leading transparency. We very much looking forward to working with them to advance CTV’s programmatic buying for their clients.
FreeWheel will work with HMG NA to grow premium CTV campaigns for advertisers. This integration provides several key benefits, such as:
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A more streamlined supply chain, with direct supply from premium CTV programmers and MVPDs in over 90% of the premium video ecosystem.
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A commitment to fair auction mechanisms and pricing structures that foster innovation and efficiency in the programming market.
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A simplified and optimized media supply chain, leading to strict quality standards and best-in-class fraud monitoring and enforcement.
“This partnership brings together two like-minded partners who deeply recognize and value the importance of solutions for some of today’s most pressing industry needs, including driving greater scale and transparency, simplifying complexity and delivering for our customers,” said Katy. Loria, Chief Revenue Officer. Staff, FreeWheel. “We are delighted to be working with Havas Media Group and look forward to working together to improve the premium video ecosystem.”
About FreeWheel
FreeWheel powers all parts of the New TV Ecosystem. We are equipped to provide the full range of solutions that the advertising industry needs to achieve its goals. We provide the technology, data enablement and compatible marketplaces needed to ensure that buyers and sellers can communicate across all screens, across all types of data, and across all sales channels, to ensure the ultimate goal – results. for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and around the world, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us Twitter and LinkedIn.
About Havas Media Group
Havas Media Group (HMG) is a media experience agency. HMG delivers on this brand promise with the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, which owns Vivendi, one of the world’s largest integrated content, media and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies have more than 10,000 professionals in 150 countries of the world, with 62 Villages. Global customers include Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Reckitt Benckiser, among others.
For more information, visit the website or follow Havas Media Group Twitter @HavasMedia, LinkedIn @Havas Media Group, Facebook @HavasMedia or Instagram @havas.
