Swimming Australia and Tech Mahindra Partner to Empower High Performing Athletes & Revolutionize Fan Experience

Swimming Australia is proud to announce an innovative new partnership with Tech Mahindra, a leader in digital transformation, consulting and business innovation services and solutions.

Tech Mahindra will join Australia’s leading Olympic and Paralympic sport as an official technology partner, providing technology support in all areas of the national governing body including high performance, participation, fan engagement and governance.

With operations in 90 countries and over 1,279 global customers, Tech Mahindra is a leader in leveraging next-generation technologies to offer innovative, customer-centric digital experiences. Further, Technology Mahindra is investing heavily in digital and information capabilities in Australia to deliver a comprehensive suite of technologies and enhance the customer experience. This partnership will be a step towards strengthening Tech Mahindra’s position in the region as the organization plans to expand its presence in the ANZ market and increase its industry-leading growth.

Tech Mahindra’s expertise combined with Swimming Australia’s desire to be data-driven will provide coaches and athletes with sports knowledge ahead of the 2024 Olympic and Paralympic Games in Paris. Athletes will be able to use new generation technologies and advanced platforms to improve their game and keep fans interested.

As part of this collaboration, Tech Mahindra and Swimming Australia will continue to focus on user experience while developing technology to create an enhanced technology footprint delivered from the website. Tech Mahindra’s next-generation digital engagement platform will enable Swimming Australia’s team to leverage advanced technologies such as Artificial Intelligence (AI) and Augmented Reality (AR)/ Virtual Reality (VR) to support hyper-personalized fans. .

Eugenie Buckley, CEO of Swimming Australia, The new partnership represents the scope of the aquatics landscape and is expected to support its growth and development over the next decade.

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“Our Australian Dolphins have been the envy of their peers in international swimming, leveraging the expertise of global technology pioneers Tech Mahindra to advance the success of our athletes and coaches on the world stage. , we can continue to foster a culture of innovation across our wider business,” said Buckley.

“With swimming being Australia’s most popular Olympic and Paralympic sport, with 1 in 5 Australians taking part in some form of sport across the country, we already have millions of connections with the community and will continue to develop and improve with Tech Mahindra. Our digital experience will be seamless and engaging for both fans and participants.”

“Furthermore, we are excited to bring the Tech Mahindra lens to our High Performance environment to maintain our competitive edge and provide coaches and athletes with the latest information they need to prepare for Paris.”

“We recognize our role as a technology leader in the sports industry and believe this partnership with Tech Mahindra will not only strengthen that position, but also allow us to work together to set new benchmarks for what’s possible in the industry.”

Anuj Bhalla, Digital and Cloud Transformation Leader, SBU Head, APJI Enterprise, Tech Mahindra said, Cloud technology has completely changed the landscape of the sports industry. The business of sports today is about knowing what fans want and giving them an ultra-personalized experience. At Tech Mahindra, we are investing heavily in sports technology to reimagine the fan and community experience through channels and sports. In line with this, our partnership with Swimming Australia is a major step towards increasing our local presence in the Australian sports market and strengthening our sports technology portfolio. Swimming Australia is the governing body for Australian swimming, with a nationally registered membership and extensive network of clubs. Moreover, swimming has a rich history in Australia and remains one of the most rewarding Olympic sports. Australia has long dominated the world stage in swimming and has produced many of the sport’s legendary champions. To continue this momentum, we will empower athletes and high performance teams with critical insights based on the latest AI/Analytics solutions. We are confident that this partnership will allow us to strengthen our position as a technology leader in Australian swimming. Going forward, we will accelerate future readiness and transform the customer experience through our comprehensive digital transformation solutions.”

This partnership is in line with Tech Mahindra’s digital growth drive under NXT.NOW™, which aims to enhance the ‘People Centric Experience’, where Tech Mahindra invests in new technologies and solutions to enable digital transformation and meet evolving needs. . of the client.

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About Australian Swimming

Australia is a swimming country, we learn to swim before we walk. Surrounded by beaches and surrounded by lakes, 5.5 million Australians are part of a growing swimming family across our country. Our vision is to amaze the world with our performances in and out of the water, and we live that vision every day by inspiring Australians to be the best swimmers they can be. We are Australia, a performance, engagement and global champion, powered by hard work, driven by a future focused on innovation, well-being and sustainability.

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About Tech Mahindra

Tech Mahindra delivers innovative, customer-centric digital experiences that empower enterprises, partners and society to grow. We are a $6 billion organization with more than 163,000 professionals in more than 90 countries, serving 1,279 customers worldwide, including Fortune 500 companies. We focus on leveraging next-generation technologies such as 5G, Blockchain, Metaverse, Quantum Computing, Cyber ​​Security, Artificial Intelligence, etc. to create the ultimate digital transformation for global consumers. Tech Mahindra is the only Indian company in the world to be awarded the Prince of Wales Terra Carta Seal in recognition of its commitment to a sustainable future. We are the fastest growing brand in “brand power” and one of the top 7 IT brands in the world. With NXT.NOWTM Tech Mahindra aims to enhance the ‘Human Centric Experience’ in our ecosystem and disrupt the synergies created by a portfolio of powerful companies. Tech Mahindra aims to deliver tomorrow’s experience today and believes in ‘The Future is Now’.

Founded in 1945, we are part of the Mahindra Group, one of the largest and most admired multinational conglomerates with 260,000 employees in over 100 countries. It is a leader in agricultural equipment, public transport, information technology and financial services in India and is the largest tractor company in the world. It has strong positions in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group is a global leader in ESG to improve rural prosperity and urban life, bringing positive change to the lives of communities and stakeholders, and empowering them to grow.


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